2020 B.E.V. NY "Business Day" Seminars

Business. Enology. Viticulture.
B.E.V. NY Conference
February 26 - 28, 2020
Rochester Inn & Convention Center
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New York Wine & Grape Foundation Winery & Grower Members Save 10% on Registration.

B.E.V. NY is New York's annual conference for the grape and wine industry, combining the resources of Cornell's Extension Enology Lab, the Finger Lakes Grape Program, and the Charles H. Dyson School of Applied Economics and Management. The Business Day seminars of the 2020 B.E.V. NY Conference are co-presented by the New York Wine & Grape Foundation and sponsored by American National & Farm Family Insurance.

Business Program (Subject to change)

Wednesday, February 26th, 2020    
The 2020 Business Day will focus on important topics as identified by wineries and growers surveyed online in Fall, 2019. Seminars aligned in two different tracks - Management and Marketing. This year, attendees will have the choice of two seminars in each time slot. We hope this new structure meets your needs and allows you to send additional staff to B.E.V. NY.

8:00:00 AM - Registration, Breakfast and Tradeshow

8:30:00 AM       
Welcome & Sponsor Introduction
Chris Gerling, Cornell and Sam Filler, NY Wine & Grape Foundation
Main Conference 1

8:45:00 AM      
Panel Presenation: The State of the Wine Industry Report - What Does It Really Mean for New York Wines?
Join us for this panel presentation summarizing the key points from the most recent State of the Wine Industry Report from Silicon Valley Bank's wine division. Hear from our seasoned panel of professionals, just how they think Newy York wineries can adapt to the market challenges and seize the opportunities.

Breakout Seminars - 10:00AM to 12:30PM

10:00:00 AM – 11:00AM
Marketing Budgeting 101: How to Maximize ROI for Your Efforts
Presented by Jonathan Lange, Director of Account Service Campbell Ewald
Conference A

10:00:00 AM – 11:00AM
Effective Winery Leadership and Management in a Changing Environment 
Presenter TBD            
Conference B

11:15:00 AM – 12:15PM
Identifying and Selling to Your Target Audiences
Presented by Jon Stamell, CEO/Founder of Oomiji and Pablo Olay, Vice President of Padilla
Conference A
A marketer’s biggest problem can come from communicating a great message to the wrong audience or a bad message to the right one. It’s easy to identify wine consumers as an audience but how do you find them, identify their differences and align messaging about your brand to what they want to hear and the way they’d like to hear it? This seminar will show how to use the right data to inform successful audience targeting and tailor messaging. Jon Stamell’s company, Oomiji, finds the right data and Pablo Olay’s marketing agency, Padilla, puts it to work. Together, they have built two of the most successful regional marketing campaigns in the U.S.

11:15:00 AM – 12:15PM             
Big Data: How to Effectively Track and Utilize Sales Information         
Cathy Huyghe, Co-Founder, Enolytics; Founder, Harvard Alumni in Wine and Food; Columnist, and; Author, Hungry for Wine: Seeing the World through the Lens of a Wine Glass
Conference B

12:30:00 PM to 2:00PM                
Unity Banquet Awards Luncheon / Dessert in Tradeshow Hall  
Presented by Sam Filler, Executive Director of the New York Wine & Grape Foundation               
Main Conference 2

2:00PM to 2:30PM
Dessert & Coffee Break - Exhibitor Tradeshow Hall

Breakout Seminars - 2:30PM to 3:30PM

2:30:00 PM to 3:30 PM
Looking Outside Your Tasting Room: Strategic Expansion of Wine Sales
Presenter TBA              
Conference A

2:30:00 PM to 3:30 PM
Employee Retention & Development: Creating a Diverse and Happy Staff
Hilary Moreira, Bond, Schoeneck & King, PLLC
Conference B

3:45PM to 5:00PM
Keynote Speaker: Ray Isle, Food & Wine Magazine     
New York Wines on the Global Stage
Main Conference 1

We’re excited to announce that our Keynote Speaker will be Ray Isle, Executive Wine Editor of Food & Wine and the Wine & Spirits Editor for both Travel + Leisure and Departures. Ray will help us address the state of the wine industry from an external perspective. What are other wine regions doing to successfully survive and thrive? How are they grappling with the changes in demographics, wine buying (or lack of buying) trends, questions around sustainability, selling wine online, impending tariffs, and the ever-changing world of compliance?

5:00PM to 6:00PM
Tradeshow Hall

About Our Keynote and Seminar Speakers:

Ray Isle
Ray Isle is the Executive Wine Editor of Food & Wine and the Wine & Spirits Editor for both Travel + Leisure and Departures. For Food & Wine he writes the monthly “Wine Flight” and “Bottle Service” columns; he also contributes regular magazine and online features on wine, spirits, and wine travel to all three brands. His articles about wine, beer, food and spirits have appeared in a wide range of national publications. He has been nominated twice for a James Beard Award, has twice won the IACP Award for Narrative Beverage Writing, and his work appears in The Best Food Writing 2017. He speaks regularly on wine at live events and is a frequent guest on national media, appearing on programs such as Today, CNBC’s On the Money & Squawk Box, NPR’s “All Things Considered,” and American Public Media’s “Splendid Table,” among others. Follow his wine exploits on twitter @islewine and on Instagram @rayisle.

Cathy Huyghe
Cathy Huyghe is a dynamic media professional with a special interest in wine and the spirit of hospitality. She is also an effective, engaging public speaker on subjects ranging from wine and gastronomy to digital media and entrepreneurship. Cathy is the co-founder and CEO of Enolytics, a big data startup providing business intelligence for the wine industry. She also currently writes for about the business and politics of the wine industry, and for about entrepreneurs with a special focus on women. She is the author of the award-winning book Hungry for Wine: Seeing the World through the Lens of a Wine Glass; she was a finalist for the 2016 IWSC Wine Communicator of the Year award; and she won the 2016 Innovator of the Year award from Diaz Communications. Cathy's writing has appeared in print and online for both general-interest and wine industry publications including the Harvard Business Review network, The Atlantic, Decanter, (where she was the "Wine, Unfussed" columnist), DailyBeast, The Boston Globe, the Washington Post, Wine Enthusiast, GlobalPost,, and Daily Candy. She has also been featured on the BBC, WNYC, WGBH, and Nevada Public Radio.

Jonathan Lange
Jonathan has spent over twenty-five years in advertising and marketing, working with some the world's most-successful companies and communications agencies. His specialties include integrated communications - making all marketing channels work together. The programs his team works with have won numerous major awards across all disciplines - advertising, PR, promotions, online, and marketing research (sometimes all at once).

Hilary Moreira, Bond, Schoeneck & King, PLLC
Hilary Moreira of Bond, Schoeneck & King, PLLC regularly negotiates collective bargaining agreements and represents public employers in Civil Service Law Section 75 hearings, Education Law Section 3020-a disciplinary hearings, discrimination claims, employment litigation and unfair labor practice proceedings before Federal and State agencies and courts. Hilary is well versed in Title VII, the Age Discrimination in Employment Act, the Americans with Disability Act, the Family and Medical Leave Act, the National Labor Relations Act, the Taylor Law and the New York State Human Rights Law.

Pablo Olay
Pablo’s primary role is to help clients strategically position their products and increase consumer and trade awareness. Through the years, Pablo has developed a deep understanding of the food and beverage industry across all channels, from growers, importers and distributor relations, to the latest digital and social media consumer promotions. Pablo led the award -winning Rioja U.S. marketing campaign for 10 years and currently oversees the Bordeaux wines and Ribera del Duero and Rueda wines marketing programs in the U.S. Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Padilla’s Food + Beverage Practice is ranked as the third-largest in the country among independently owned or operated agencies. The agency’s unique in-house resources include The Cookery culinary studio in New York. Clients include Avocados from Mexico, Nestlé, Prosciutto di Parma, Ribera del Duero and Rueda wines, and Bordeaux Wines. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at

Jon Stamell
Jon is CEO of Oomiji. He has 30+ years of experience in market research, strategic planning and marketing covering expansion and acquisitions, market research, brand management, image enhancement, e-commerce and multi-media. His experience in the wine industry includes companies such as Gallo, Glen Ellen, Fetzer, and Benziger in the U.S., Wines from Rioja, Ribera del Duero, and Rueda in Spain, Wines of Greece, Stellenbosch Farmers Winery and Distell in South Africa and Louis Jadot in France. Jon’s experience also includes a number of food associations including The Almond Board, Salmon Chile, Maine Lobster Marketing Collaborative, Norwegian Seafood Council and the Vietnam Association of Seafood Exporters & Producers.  Jon was formerly was CEO of the largest advertising and PR firm in Northern New England.  Oomiji is a customer engagement company that builds personalized connections between brands and their customers (both b2c and b2b). It is ideal for companies that want to build out their customer lists and create relationships with them. The company’s software platform integrates CRM, market research and email marketing so that segments of customers can be created and communicated with by interests, needs, motivations or other criteria. Current and past clients include Croft Port, Fonseca, Wines from Spain, the Spanish regions of Rioja, Ribera del Duero, and Rueda. Wines of Greece, Wines of Santorini, Taylor Fladgate and many wineries in California and other wine regions.

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