New York Wine & GrapeThe Wine Press

10

Oct

The Press Deck~10/10/18~New Way To Invest In Wine: Pay Farmers First, Prioritize Inclusion~Vineyard Owners Eye 'Cold Climate Wine' Market~Why New York Is Becoming One of America’s Best States for Wine Lovers~NYS Young Farmers Loan Forgiveness Incentive Program

Field Notes~

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Dear Friends,
My wine travels continued last week in Miami for America's Food and Beverage Show. We participated in the show to network with buyers, import/export agents, and distributors from the Caribbean and Latin America. Miami serves as an important port for trade between the United States and the Americas, and it is an important Florida market for wine sales. The trip served a dual purpose of generating domestic and international connections for the New York grape and wine industry.
 
Our participation was made possible by the New York Department of Agriculture and Markets (NYSDAM). They secured booth space as part of the deliverable announced at Governor Cuomo’s Concord Grape Summit in April to increase grape industry representation at domestic and international trade shows. The Caribbean and Latin America were identified as potential markets of growth for concord grape products. NYSDAM used the conference to debut their new marketing collateral to support the concord grape industry (see banner in picture). The new look attracted many interested buyers to our table who were familiar with concord grapes and were eager to find ways to get more concord products into their domestic markets. And, the excellent spanish spoken by Fred and Jennifer Johnson (Johnson Estate Winery), warmly greeted table visitors and delighted their taste buds with samples of concord juices and wines.
Jennifer Johnson promoting Concord juices and wines.
John Martini (Anthony Road Wine Company) and Steven Fulkerson (Fulkerson Winery) joined me at the New York Wines booth. We poured a variety of samples from Anthony Road Wine Company, Brotherhood Winery, Fulkerson Winery, Hermann J. Wiemer Vineyard, Thirsty Owl Wine Company, and Wölffer Estate. We engaged with several interested buyers and distributors who expressed optimism for the potential of NY wines to enter their home markets. However, distribution emerged as a potential bottleneck, as generally Caribbean buyers will purchase less than a pallet of a product and combine it into a shipment with other goods. This means identifying distributors adept at working within these constraints will be necessary for New York grape and wine products to succeed in this market.
Sam, Steve, John, Jennifer and Fred celebrating with some NY bubbly the conclusion of a successful two days at the Show.
 
I also celebrated my 36th birthday last week, and, a fun personal fact, I share my birthday with two aunts who are biological sisters born in different years. Maura and I decided to keep it low key, so we saw the premiere of “Moynihan” at the Film Forum, it is a new documentary about our former US Senator and his legacy shaping national policy. For dessert I ditched cake for frozen yogurt, I decided to try the new Welch’s Concord Grape Superfruit sorbet at 16 Handles, which I combined with some birthday cake frozen yogurt. It was a delightful way to conclude my birthday and celebrate New York’s Superfruit!
Sam Filler, Executive Director
New York Wine & Grape Foundation