New York Wine & GrapeNews

31

Oct

The Press Deck~10/31/18~Field Notes ~2018 Harvest Challenge~The Top Vineyards All Around the U.S.~5 Long Island Wineries to Visit That Aren’t on the North Fork~Cadamatre Nominated for WSET Outstanding Alumni Award

Julie Hosbach

Category: Industry

Field Notes

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My message this week will be short and to the point. No one should be snoozing on the emerging issue of website compliance with ADA Title III. To date, lawsuits have been filed against 26 New York Wineries, and we have been working hard to better understand the nature of the compliant and how we can best assist our industry. We have organized an educational webinar for November 8th at 10am in partnership with Seyfarth Shaw LLP. I have been in active conversation with my peers from the NY Restaurant Industry trade associations who also have had members affected by lawsuits. Even if your business has not been subject to a lawsuit, you should attend the webinar and work with your web developer to ensure that your website complies with ADA Title III. RSVP for webinar.
Today, we are releasing a RFP to seek proposals from a qualified consultant who can provide branding and design services. The brand and visual identity for NYWGF requires an updated message as a well as a new ‘look and feel’ to accurately and enthusiastically reflect the industry’s growth and increase recognition as a premium international grape growing and wine making region. And, the brand identity for NYWGF requires an update to remain competitive with leading international wine regions who also have invested in refreshing their branding (Austria New Zealand Australia Napa, CA ). Currently, we have a confusing array of logos that do not always work in conjunction with each other. This project will be the first step in making our marketing efforts more contemporary. Responses are due December 3rd and there will be a conference call held November 9th at 11am to answer RFP questions.
 
I am also proud to share that our team at NYWGF continues to get “dialed-in” around raising our bar of excellence. The team got together last week to review our organizational strategic plan and the goals that we developed to actualize the plan’s nine objectives. Since the final plan was presented to our Board in May, our team has made great strides in implementing many of the objectives like hiring new staff with specialized expertise, revamping the promotion and marketing of the NY Wine Classic winners, and refreshing our export strategy. Our team remains focused and excited about growing the Foundation into an organization that everyone wants to be part of and gains a tangible benefit from. We value any of your feedback and ideas to help us continue on this path.
Sam Filler, Executive Director
New York Wine & Grape Foundation