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The Press Deck - 6/26/2019 | Field Notes ~New Consumer Research Presented at First U.S. Sustainable Winegrowing Summit Shows Strong Interest in Sustainable Wine ~Natural Wine, Explained ~Grow NY Farms Calls on Lawmakers and the Governor to Remedy Legislative Flaws in Farm Worker Legislation

Field Notes ~

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Greetings from Penn Yan! I hope you’re enjoying the sunshine and start of summer!
Exciting changes are coming this summer at the Foundation, and we intend to capitalize on new and ongoing initiatives that raise the profile of the New York wine and grape industry on a local, state, national, and international level.
First, we want to share internal staff changes as of July 1st, 2019. As we have identified new priorities based on our members’ feedback, we have reorganized and refocused the following three positions: Valerie Ross will be our Director of Programs and Marketing; Jennifer Cooper will be our Event Manager; and I, Julie Purpura Hosbach, will be our Education & Member Services Manager.
Second, we are expanding our educational programming in response to input given by our members during last year’s strategic plan focus group sessions. Increased webinars, trainings, representatives of the Foundation presenting at events across the state, are just a few of the exciting plans we have coming.
We have also enhanced our Consumer Membership benefits. We believe everyone who enjoys wine should also be drinking New York wines as New York Wine Country offers a wine touring and tasting experience that is unforgettable!
New this month we have added the following benefits to our consumer membership:
  • A chance to win a getaway weekend to the Finger Lakes in September.
  • Participation in the new WineVine online wine club. (This is the only one that will be shared with non-members).
  • VIP access to special events (have you ever wanted to guest judge our NY Wine Classic and meet judges from around the world?).
  • Discounts to all our events around the state (NY Drinks NY Grand Tasting, NY Wine Classic best of category wine pairing dinners, to name a few).
As a New York Wine & Grape Foundation consumer member, you are joining a community that celebrates the quality and diversity of New York wines! Sign up today or contact me with any questions.
We are as busy as ever, and our Foundation continues to boldly move forward! Stay tuned for updates on these exciting new changes. Next week The Press Deck will have a new look. As always, we welcome your comments.
Julie Purpura Hosbach, Communications Manager
New York Wine & Grape Foundation