New York Wine & GrapeThe Wine Press

21

Aug

The Press Deck - 8/21/2019 | Field Notes: Our Bold New Look

Field Notes...

From Sam Filler, Executive Director

Today, I am excited for our Press Deck readers to be among the first to see a preview of the “new” New York Wine & Grape Foundation brand. “Boldly, NY.” reflects the intrepid ethos embodied by our community of growers and producers. As New Yorkers, we are recognized the world over to have a unique and remarkable spirit that is irreverent, disruptive, and innovative. “Boldly, NY.” does not shrink away, but rather, places a spotlight on that audacious spirit putting us at the vanguard of wine innovation, quality, and experience.

Check out our bold new look.

Boldly NY Brand Logo

The Foundation team has spent the past two years working with and listening to our community members, making improvements to our programs and services based on that feedback. You told us how much you value our role in cultivating the image of New York grape and wine products. In order to do our best work for you, we knew that our brand needed to transform and embrace our own evolution, the evolving culture of wine, and the next generation of tastes and needs.

The “Uncork New York!” branding, in use since 1987, confidently built New York’s reputation as a quality grape and wine producing region. It served the industry adeptly for the past 30 years by fostering a united statewide community of growers and producers under one banner. We owe a debt of gratitude to former Governor Mario Cuomo, the New York State Legislature, former Foundation President Jim Trezise, former Foundation Vice President Susan Spence, and all those who breathed life into “Uncork New York!” and spread it widely to achieve our region’s international acclaim.

“Boldly, NY.” advances the spirit of our original brand, which established New York State as an open minded and progressive wine region. We are close-knit community that is approachable, collaborative and not precious about tradition. We are an intrepid band of outsiders, in this together, to challenge an industry of old-world institutions. We believe in what we do, so look out world as New York secures its spot at the front of the pack.

Regarding what comes next, the Foundation will be updating collateral over the next 12 months. This means that you will see some changes to our website now, however, within the next year we anticipate a major redesign of our online presence. You will also see changes in our social media channels, on printed forms and, moving forward, in any new marketing initiatives that we undertake. We will be making these changes methodically, and as capacity and funding allows.

We’ve anticipated that many of you might have questions that we can’t answer in one edition of the Field Notes, so we put together this FAQ for you.  As more questions come in we will make sure to keep it updated.

Stay tuned. We promise more news to come in the near future. We are excited to begin the next chapter in the New York Wine & Grape Foundation book, and for everything our collective future holds. Our team knows that this shift in branding will be another long process, but we are ready for it. We are, of course, Boldly, NY.

Boldly, Together.

Sam Filler, Executive Director

New York Wine & Grape Foundation

Industry News...

America's Wine Industry Feeling the Effects of Recent Tariffs

wine glass illustration  The President says he never drinks wine, but he certainly hasn't abstained from making — and continually speculating on — policies that seriously affect the wine industry. Over the weekend, two new stories emerged suggesting that the Trump administration's impact on American wine is far from over. Read more

North Fork Restaurants with the Best Selection of Local Wines

long island illustration  It would be natural to assume that in a wine region like the North Fork, your dining experience would include lots of local wine options, but that isn’t always the case. Local fare doesn’t necessarily mean local wine. How can you make sure you find North Fork wines? “That extra phone call is worth it...” Read more

Testing Soil Microbial Stimulators for Enhancing Vine Health

rolling fields illustration  Grapevines benefit from a symbiotic relationship with arbuscular mycorrhizal fungi (AMF). A range of products are sold with the goal of encouraging the formation of mycorrhizae. While anecdotal reports from the grape and wine industry suggest these products can provide a benefit to the vine, none have been systematically tested in Northeast vineyards. Learn more about this study

More headlines...

Dr. Frank Célèbre Wins Atlantic Seaboard Wine's Best of Show

Mr. Cheapskate’s guide to Canandaigua Lake: Wine, grape pie & more

North Fork Restaurant serves up local bounty in NYC’s West Village

FLCC student-made wine honored at New York Wine Classic

Glacial recognition: the polar-chilled wines of Ontario & FLX

American Rosés for $25 or Less

Member Corner...

WineVine Virtual Wine Tasting & Educational Series 

Cabernet Franc: Sunday, August 25th @ 4PM Join Julie Purpura Hosbach, CS, WSET III, for our monthly WineVine Virtual Educational Wine Tasting Club. Julie will share three wines from around the state that we’ll be tasting. You can buy them and join in online as we have fun seeing, swirling, smelling, sipping, and savoring. This virtual tasting is free for our Consumer members. RSVP Today.
This week's wines are:
  • Six Mile Creek Vineyard 2016 Cabernet Franc (2019 New York Wine Classic Governor's Cup Winner/Finger Lakes)  
  • Fjord Vineyard 2017 Cabernet Franc (Hudson Valley)  
  • Macari Vineyard 2015 Reserve Cabernet Franc (Long Island)  

The Value of Sustainable Winegrowing [Webinar] 

Thursday, September 5, 2019 2:00 PM - 3:00 PM EDT The webinar will cover the benefits of adopting sustainable winegrowing practices and why documenting sustainable practices in use by growers and vintners is important. FREE to Members; $20 for Non-Members. REGISTER TODAY.

International Export Program Overview [Webinar] 

Tuesday, September 17, 2019 10:00 AM - 11:00 AM EDT All are welcome to join us on September 17th to learn more about our general approach to three target markets (Asia, Canada, and Western Europe) for New York wines. Free and Open to All.

Member Benefit Reminder: Wine Lab Subsidy

A reminder for wineries in the Export program: importing countries may require a range of analytical tests before they will allow a wine to be and sold. The lab providing these tests must hold certain qualifications. The Wine Analytical Lab has been approved through the TTB’s certified wine chemist program to provide these tests an NYWGF Members receive a 50% subsidy on wine lab services.

Featured Event: TIERCE Release Party!

TIERCE Dry Riesling represents a collaboration between Anthony Road Wine Company, Fox Run Vineyards and Red Newt Wine Cellars – integrating the varying vineyard expressions of Seneca Lake as well as the individual philosophies of the participating winemakers. Join the fun at Fox Run Vineyards and celebrate the release of the 2017 TIERCE Dry Riesling! The evening will highlight the unique collaboration between three winemakers with three cool-climate vineyards, creating one extraordinary Dry Riesling.

Welcome New & Returning Members...

At Zugibe Vineyards, their mission is to craft only the finest wines and to share those wines and their passion with guests. They began their journey in 2005 with an initial planting of 23 acres of vinifera grape vines. They now have 40 producing acres and are growing 11 different varieties of vinifera on our estate property. Learn More
From its origin in 1934 and for each and every day following, Opici Family Distributing has been family-owned and operated by four generations of the Opici Family. But this family extends far beyond bloodlines and family trees. Our over 600 employees are the foundation of our business and our strongest competitive advantage. Learn More
The Upper Hudson Wine Trail's goal is to advance the Upper Hudson American Viticultural Area (AVA) by serving as a catalyst for increased development and continuous improvement of the area’s vineyards and wineries.Our Vision: That the Upper Hudson AVA will become renowned in the creation of world class French American cold hardy wines. Learn More.