New York Wine & GrapeThe Wine Press

23

Oct

The Press Deck - 10/23/2019 | Field Notes: NYWGF Annual Membership Campaign

Field Notes...

From Julie Purpura Hosbach, Education & Member Services Manager

Cheers to a beautiful harvest wrapping up for many of you! 
I know that many in our wine industry are currently enduring the busiest weeks of the year, working to create their masterpiece 2019 vintage. At the Foundation, we are busy moving our mission forward and gearing up for our annual Membership Campaign.  
 
As you may know, our mission   is  to  promote the world-class image of New York grapes and wines  from our diverse regions to responsibly  benefit farmers, producers and consumers  through  innovative marketing, research, communication, and advocacy . We endeavor to ensure that New York State is recognized as the  world's premier region  for cool and cold climate viticulture.  
The wine industry is full of some of the most passionate and hard-working people I have ever met.  Still, there are so many integral parts working ‘behind the scenes’ in our industry and it takes the concerted effort of all of us to raise the profile of New York wines worldwide.
 
In our ever changing and evolving industry, the New York Wine & Grape Foundation strives to offer valuable benefits to all of our winery, grower, consumer and business members. We all do our part to elevate New York wines.  
Growers need resources and knowledge (provided through our funding of  Research )  to produce high quality grapes that our producers can then turn into high quality wines. Producers need access to high tech and accurate resources to craft high quality wines ( Wine Lab Program ) then tools that help sell those wines, not just in their tasting room, but also online, in retail outlets nationally, or even internationally. This is where access to our  NY Drinks NY Program  Competitions Program , and  Export Program  can be vital resources.  We also partnered with Campbell Ewald and produced the New York  Wine Tourism Marketing Toolkit   which was created to provide practical marketing advice on how to increase visitation to tasting rooms and elevate visitors’ experience, thus making New York State a world premier wine tourism destination. 
Education is provided to members through online and in-person events. Hot topics range from  ADA Website Compliance  and  Sustainable Winegrowing , to  Inventory, Accounting, HR practices  TIPS  trainings, wine tourism and more.  
 
We need our retail partners (restaurants, liquor stores, and wine shops) to continually carry and sell New York wines so that ultimately our consumers (and hopefully all of you reading this), can enjoy New York wines in every corner of this diverse state.   
We need consumers drinking local, sustainable, and most importantly drinking (demanding!) New York State wines.  We have recently launched a  Virtual Wine Tasting Series  for our Consumer Members. These live tastings, enjoyed from the comfort of your own home, are full of fun facts on New York wines and winemaking. We’ve also been showcasing award winning New York wines from our New York Wine Classic at exclusive dinners with partner restaurants across the state (they’re all selling out!) and our consumer members save at every event.   
 
Consumer Members should SAVE THE DATE for our NY Drinks NY Grand Tasting on March 31st, 2020 at the iconic Rainbow Room in NYC. Consumer members save $20 off ticket price. 
We are seeing “the fruits of our labor.”  Our Member Wineries are consistently receiving accolades and 90+ scores in  Wine Enthusiast  and  Wine Advocate . National magazines are publishing articles on wineries and restaurants carrying New York wines. Praise for regions on a National level continues to shine in such news as Finger Lakes being named  America’s Best Wine Region  in the Nation by USA Today poll for the second year in a row! Sam Filler, Paul Brady, and Todd Cavallo ( Wild Arc ) all received  Wine Enthusiast’s Top 40 Under 40  this year!  It’s exciting and enlightening to see our progress! 
While there are many more stellar highlights and accolades, there is always more work to do. No matter which role you serve in our great industry, I encourage you to consider joining our Foundation so we may continue to complete our mission and make sure New York State is  the  world's premier region  for cool and cold climate viticulture.   Any questions, or for information and help  on joining our Foundation , please  email me  or call (315) 924-3703. 
Cheers,

Julie Purpura Hosbach, Education & Member Services Manager

New York Wine & Grape Foundation

Industry News...

Elevating the Hudson Valley Wine Experience at Milea Estate Vineyard

wine bottles Milea Estate Vineyard is a relatively new kid on the block having opened its doors in 2015, but it already has a slew of awards hanging around the necks of its wines. The winery has been an under-the-radar destination for great wine and good times for the past few years, but with its brand new, state-of-the-art tasting room up and running, Milea is reinvigorating the region as the latest must-go destination in Dutchess County. Read more.

Hunt Country Vineyards Introduces New “Reserve” Line

Often, people say that the Finger Lakes have really good Rieslings (agreed), but no good reds. Our Rieslings are great, no doubt, but regarding the rest of that statement, I respectfully and completely disagree. We have some great reds and I want the world to know. Cabernet Franc is a grape in the Finger Lakes that deserves major recognition. Read more .

Veraison to Harvest Update #7

At week 7 of Veraison to Harvest, 2/3 of our original 89 blocks we sample have been harvested. The weather has shifted, with significant rainfall late in the week. Among the vinifera, most Chardonnay (except a long island and a Niagara block), all Pinot noir (except a Niagara county block), Gruner Veltliner, Lemberger, and Sauvignon blanc have been harvested.  All signs point to harvest wrapping up in a week to 10 days. Read more .

Member Corner...

Access to Capital: Food, Beverage, and Agricultural Enterprises

Thursday, October 24, 2019 10:00 AM - 2:30 PM EDT Are you in the food, beverage, or agricultural industry in New York City? On Thursday, October 24th, attend a FREE workshop sponsored by the Federal Reserve Bank of New York, the Department of Agriculture & Markets, Hot Bread Kitchen, SlowMoney NYC, Hana Kitchens, Bronx Cookspace (WHEDCO), the Entrepreneur Space and Brooklyn Small Business Development Center.

Get the inside perspective from experts about:

  • How to deliver your pitch and be attractive in the eyes of a lender
  • What type of financing is most appropriate for you
  • What lenders look for in potential borrowers
  • Alternatives to traditional bank loans

Lunch will be provided. The event is free but registration is required. Register here.

Last Chance to Register: Inventory Accounting Fundamentals and Best Practices [Webinar]

Wednesday, October 30, 2019 11:00 AM - 12:00 PM EDT Join us with our Business Associate Member Mengler, Metzger, & Barr led by Tony Sandonato. This course will cover accounting fundamentals for accurately tracking product costs, cost of goods sold, and inventory valuations. The goal is to discuss inventory cost tracking systems for wineries to provide a useful management tool for determining profitability of wine products, while also staying compliant with current tax rules regarding inventory costing. Register here.

Join us for the 2019 EnoCert 202

Monday, November 11, 2019 How are tasting room sales different than bottle shop sales? And how can tasting room staff connect with guests to create the most enjoyable and educational experience? Understanding guests’ interests, motivations, and needs is essential to increasing sales and creating customer loyalty. In EnoCert 202, New York Wine and Grape Foundation’s Education & Member Services Manager, Julie Purpura Hosbach, teams up with the Cornell Enology Extension Lab to teach tasting room personnel how to engage guests in a fun and profitable tasting room experience.  Through lectures and collaborative exercises, Julie will show how accepted wine jargon can both help and hurt wine sales, the sometimes surprising factors that influence number of bottles bought, and how to engage guests to create a fun and profitable tasting room experience. Lessons will draw on classic consumer psychology and research specific to New York and regional tasting rooms. EnoCert 202 will be taught on Monday, 11 November in the newly renovated Pilot Plant wing of the Food Research Laboratory at Cornell AgriTech in Geneva, NY, and can be counted as credit for the Cornell Tasting Room Educator certificate. We look forward to seeing you there!  Register here.

Year-End Business Check Up for Wineries and Vineyards

Wednesday, December 4, 2019 11:00 AM - 12:00 PM EDT Join us with out Business Associate Member Mengler, Metzger, & Barr, led by Tony Sandonato. This course will provide guidance on year-end strategies that winery and vineyard owners should focus on in terms of tax planning opportunities and preparation for a smooth tax filing season, best practices for maintain accurate financial records, and ways to maximize a strong financial position heading into the slower winter months. Register here.

Save the Date: U.S. Sustainable Winegrowing Summit East

May 5-6, 2020 North Fork of Long Island, NY
Who:  A gathering of regional winery and vineyard associations, engaged grower and vintner leaders, and others committed to the sustainability of their local vineyards, wineries and regions.
What:  Learn some of the driving forces behind the increasing interest in sustainable winegrowing. Be inspired with new ideas on how to bring sustainability education and outreach to your region’s vineyards and wineries. 
Why:  Together we can enhance the sustainability of all U.S. vineyards and wineries and credibly communicate the nationwide commitment to a global audience.
 
Visit  sustainablewinegrowing.org/summit   for more details or contact  info@sustainablewinegrowing.org  with questions.